The foundation on which AudioQuest's cables are built comprises the following four fundamental "elements" of design and manufacture. Another way to think of this is that these elements comprise the basic "recipe" for all cables. The choices the cable designer makes in selecting and balancing these materials and construction techniques determine the cable’s ability to reduce distortion and noise and deliver high performance. An off-the-shelf cake mix, for example, might produce an edible product, but that’s unlikely to match the efforts of an educated pastry chef who handpicks the finest, freshest local ingredients.

WireWorld

 

A WORLD OF DIFFERENCE!

A generation has passed since audio enthusiasts first discovered that cables could change the sound of their stereo systems, but clear explanations of those changes and of why one cable may produce better sound quality than another are not easily found. The fact is that the best cable of all, would be no cable at all, a direct physical connection between components. Our unique approach of evaluating cables by comparing them to a direct connection has enabled us to develop cables that clearly preserve more of the beautiful harmonic textures and dynamic expression that make live music so enjoyable.

Likewise, our objective methodology and dedication to quality have also led to substantial advances in digital video cable and power cord technology.

 

WireWorld cable design methodology:

• A clear objective: To create cables closest in performance to a Direct Connection.

• Identify and analyse all forms of loss through bypass testing and measurements.

• Create new cable designs that minimise all types of observable loss and distortion.

• Execute those designs according to the pricing needs of consumers.

• Make the necessary investment to achieve the desired result.